"Marketing" is not just advertising. "Marketing" is choosing who we want to be and then becoming that so authentically that engaged consumers will be our most effective advocates.

"How Are We Doing?"
Remember the parent survey you used as part of of recruiting last Summer? May is the perfect month for a personal follow-up with the parents of each student. We've posted a sample School Report Card for you to use. It's ready to be customized for your school. Print the School Report Card and have your staff make sure it matches what you need to know about your school. Then print enough surveys for all your parents. Having the parents complete a School Report Card is crucial for your planning, marketing, and student |
recruitment. It's a great "personal check" and will hilight specific issues that you need to work on before the end of the school year. Be sure to have your board members (and local pastors) complete the survey. Their insights will provide an additional quality check, and will likely reinforce what you learn from the parents. Why do a School Report Card? 1. Parents are your Core Customers. |
